Privacy policy

Privacy Policy – Anam Fitness (Anam Online Limited)

Last updated: 03/01/2026

This Privacy Policy explains how Anam Online Limited (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from AnamOnline.com or otherwise interact with us (together, the “Services”). Anam Fitness is a brand/trading name of Anam Online Limited.

Company details (Data Controller):
Anam Online Limited (Company No. 15660887)
Registered office: 6 Hawthorn Way, Illingworth, Halifax, HX2 9ND, United Kingdom
Email: info@anamonline.com (please write “Privacy Request” in the subject line)

By using the Services, you acknowledge this Privacy Policy. If you do not agree, please do not use the Services.

1) Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the updated version on our website and update the “Last updated” date.

2) What Personal Information We Collect

The information we collect depends on how you use our Services.

A) Information you provide directly

  • Contact details: name, email address, phone number, billing/shipping address

  • Order details: items purchased, order notes, returns/refunds history, delivery information

  • Account details (if created): login details and settings

  • Customer support: messages, emails, chat records, and any information you choose to share

You can choose not to provide certain information, but it may limit your ability to checkout, receive support, or use some features.

B) Information collected automatically (website and device data)

When you browse the site, we may collect:

  • Device and browser information, IP address, language, time zone

  • Pages viewed, clicks, time spent, referral/source pages

  • Shopping behaviour (e.g., cart activity)
    This is typically collected using cookies, pixels, and similar technologies.

C) Information we obtain from third parties

We may receive information from:

  • Shopify (our e-commerce platform provider)

  • Payment providers (confirmation of payment status and fraud-prevention signals; we do not store full card details)

  • Shipping and fulfilment partners (delivery updates, address validation outcomes)

  • Analytics and advertising partners (where enabled), which may provide aggregated insights and marketing performance data

3) How We Use Your Personal Information (Purposes)

We use your personal information to:

A) Provide and manage the Services

  • Process orders, payments, shipping, returns, refunds

  • Send order/service updates (dispatch, delivery, return approval, refund confirmation)

  • Maintain customer accounts (if you register)

  • Provide customer support and resolve issues

B) Improve and protect the business

  • Troubleshoot, test, and improve website performance and user experience

  • Prevent fraud, chargebacks, account misuse, and suspicious activity

  • Enforce our Terms of Service and policies

  • Maintain business records, compliance, and auditing

C) Marketing and communications (where permitted)

  • Send promotional emails/SMS (where you have opted in or where permitted by law)

  • Personalise offers and measure marketing performance

  • Show relevant ads on our site and (where enabled) other platforms

You can opt out of marketing at any time (see Section 8).

4) Legal Bases for Processing (UK GDPR / EU GDPR where applicable)

Where required by law, we rely on one or more of the following lawful bases:

  • Contract: to process and deliver your order and provide the Services

  • Legitimate interests: to run, secure, and improve our business (e.g., fraud prevention, analytics, customer service)

  • Consent: for certain marketing communications and certain cookies/trackers (where required)

  • Legal obligation: to comply with tax, accounting, and other legal requirements

5) Cookies and Similar Technologies

We use cookies and similar tools to:

  • Enable core site functionality (cart, checkout, security)

  • Remember preferences

  • Understand site usage and improve performance

  • Support marketing/measurement (where enabled)

You can control cookies through:

  • Your browser settings (block/delete cookies), and

  • Any cookie preference tool/banner on our site (where available)

Blocking certain cookies may affect site functionality.

If you want Shopify’s cookie information for your policy page, here is the reference:

shopify.com/legal/cookies

6) How We Share (Disclose) Personal Information

We share personal information only as needed for legitimate business purposes, including:

  • Platform providers: Shopify and related hosting/IT providers

  • Payment processors: to process transactions and prevent fraud

  • Shipping/fulfilment partners: to deliver your orders and provide tracking

  • Customer support tools: to manage enquiries and service communications

  • Analytics and marketing partners: to measure performance and (where enabled) deliver targeted ads

  • Professional advisers: legal, accounting, auditing where necessary

  • Law enforcement / regulators: where required by law or to protect rights, safety, and property

  • Business transfers: if we undergo a merger, acquisition, restructuring, or asset sale (with appropriate safeguards)

Sensitive data

We do not intentionally collect or use special category personal data (e.g., health data) for the purpose of inferring characteristics about you. Please avoid sending sensitive personal data to us unless necessary for support, and we will only use it to handle your request.

7) User-Generated Content

If you post reviews or other content publicly, it may be visible to others. Please do not share personal information you do not want made public. We cannot control how others use information made public by you.

8) Your Choices (Marketing, Ads, and Preferences)

  • Email marketing: you can unsubscribe using the link in any marketing email

  • SMS marketing (if used): you can opt out via the instructions in the message

  • Targeted advertising: you can adjust cookie preferences (where available) and/or device/browser ad settings

  • Transactional messages: even if you opt out of marketing, we may still send non-promotional messages about your orders, account, or service updates

9) Data Retention

We keep personal information only as long as necessary for the purposes in this policy, including:

  • Fulfilling orders and providing support

  • Meeting legal, accounting, and tax obligations

  • Handling disputes, returns, chargebacks, and fraud prevention

Typical examples:

  • Order and transaction records may be retained for up to 6 years to meet UK legal/tax requirements (where applicable).
    Retention may be longer if required for legal claims, fraud investigation, or regulatory compliance.

10) Security

We use reasonable technical and organisational measures to protect personal information. However, no system is 100% secure. Please use secure channels and avoid sending sensitive payment data by email.

11) International Transfers

Your information may be processed outside your country (including the UK, EEA, and the United States) by us and our service providers.

Where required, transfers are protected using recognised safeguards such as:

  • UK International Data Transfer Addendum and/or

  • EU Standard Contractual Clauses (SCCs)
    (or other lawful transfer mechanisms).

12) Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided personal data, contact us and we will take appropriate steps.

13) Your Rights

Depending on where you live, you may have rights such as:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion (erasure) in certain circumstances

  • Restriction or objection to certain processing

  • Data portability

  • Withdrawal of consent (where processing is based on consent)

To exercise your rights, email info@anamonline.com with the subject “Privacy Request” and include enough information for us to verify your identity.

Complaints (UK / EEA)

If you have concerns, contact us first and we will try to resolve it. You may also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO):

ico.org.uk

14) Contact Us

For questions about this Privacy Policy or your personal data, contact:
info@anamonline.com (Subject: Privacy Request)
Anam Online Limited, 6 Hawthorn Way, Illingworth, Halifax, HX2 9ND, UK